These days, eCommerce is an omnipresent aspect of the internet; but there’s little denying that Amazon remains at its forefront. With its global reach and the diversity of its offerings, Amazon has, for years, shaped the growth and development of eCommerce and online marketing.
In other words, if you’re offering products online, it’s pretty much a given that, aside from properly optimizing your online presence, you’ll also need to develop a suitable strategy for marketing your products on Amazon. After all, if you’re selling online, the odds are that it’s going to be through Amazon.
And here, we’ve collected just a few basic pointers to put you on the right path to developing that strategy.
Online reviews are pretty much a staple aspect of eCommerce and online marketing these days; and for the most part, we’ve got Amazon to thank for that. In 1995, they became one of the first sites to put up a review system – and these days, you’re unlikely to find an online store that doesn’t have one.
And through these reviews, you can gain fresh insight into which way your marketing plan needs to go. Identify trends in the reviews. Consider customers’ satisfaction and frustrations. Find positive reviews, and post them to other platforms (with proper credit, of course) to bring widespread awareness to the strength of your brand. Build your marketing, both inside and outside Amazon, around the strengths of your product that these reviews have revealed – marketing works best when rooted in reality.
SEO For Amazon Listings
Google may be the internet go-to when searching for, well, anything, really, but some customers don’t find it specific enough. In a recent survey by Kenshoo, it was found that 56% of customers run their searches for products directly through Amazon, rather than through Google.
At this point, you might want to consider the fact that, if you have optimized your business’s online presence for search engines, it’s almost certainly been chiefly for Google. People tend to enter very different search terms when they’re on a more specialized site like Amazon; and if you’re to push up your Amazon sales, it’s in your best interests to ensure that your Amazon presence is properly optimized with Amazon-specific keywords and phrases.
You can learn more about expert Amazon SEO services here.
Q&A: Important or Not?
It’s funny how often it’s overlooked, but Amazon has a Questions & Answers specifically put there for you to interact with customers and answer their questions.
For years, one of the most beneficial elements of eCommerce has been how it has offered businesses a means by which to interact directly with their customers – and this is no exception. Not only does Amazon’s Q&A section allow you to get even more direct insight into the perspective of your customers than the reviews, but it’s also a pretty solid form of marketing.
Think of it: by directly and diligently answering customers’ Amazon queries, you not only keep your buyers satisfied but build up a reputation as the brand that is attentive to confused or curious customers. Few things make for a better selling point than a solid reputation for taking proper care of one’s customers.