The odds are that, if you’ve spent any time running a business, you’re aware that it’s pretty much essential to establish some online presence for that business. After all, we live in a digital age.
Also, the odds are pretty good that you’ve learned that, besides a domain name and a social media presence, your business should also focus on Amazon, mainly if you sell physical products. After all, Amazon is the site that, in essence, shaped what we know as eCommerce today, and it’s still the vast majority’s go-to site for online shopping.
However, there are countless companies and individuals listing goods on Amazon. How do you make your product offerings stand out from the rest?
Well, that’s where optimized product listings come into play. Just as an eCommerce website ought to be optimized for search engine results (SEO), so too should Amazon listings be optimized. So here are a few essential pointers on how product listing optimization for your Amazon presence can help your business grow.
This one’s the most obvious, but also the most important. Recent research indicates that a good portion of customers, rather than searching for their desired products through Google, instead run searches straight through Amazon. Thus, your Amazon listings need to receive their special SEO treatment. You need to identify the keywords that are both relevant to your products and popular among your competitors and make proper use of them. It’s one of the most effective ways to secure the visibility of your listings among those looking for them.
Quality Product Images
People notice the pictures first. That’s always been the case with pretty much everything, but more so than ever when it comes to search results.
Amazon has a few specific requirements for the main images you use for your product. They can give you more details, but in essence, you’ll want to make sure it’s a simple image of your product on a white background.
Other than that? Get creative. No matter what your product may be, it has a “good side.” Experiment with different angles and approaches. Discover how to create the most exciting sort of image of your product. Go that extra mile to ensure that, out of all the similar products on Amazon, the picture of yours stands out. After all, the image is what they’ll notice first – the rest comes later.
This is a form of optimization that you have somewhat less direct control over but is nonetheless of great importance.
Amazon was one of the first sites on the internet to implement a review system, and these days, you’re unlikely to find an online shopping service without one. Also, the higher the rating, the more likely potential customers are to click on your product.
You can hardly ban customers from posting poor reviews – that would defeat the purpose – but what you can do is look into the poor reviews, and see if you can identify patterns. Highlight consistent complaints about your product, and endeavor to remedy them. The process will be slow, but if these problems are addressed successfully, it ought to correspond with an uptick in positive reviews, and a gradual increase in the likelihood of new purchases.
Amazon SEO Services
These were just a few of the many areas to focus on when it comes to your Amazon product listings and storefront’s SEO. It is always essential to stay up to date with the latest trends and algorithms for the Amazon marketplace. Staying in the loop and working with an expert to keep your eCommerce business moving in a positive direction is essential.
As an eCommerce SEO and Marketing expert, I help business owners create engaging marketing strategies that build awareness and, more importantly….sales. Amazon has become a very competitive marketplace, and it can be challenging to manage everything by yourself. From product creation and listing management to SEO and advertising campaigns…the effort continues to grow.
If you have any questions related to Amazon SEO and management services, please Contact Me today for a free consultation!