It’s the digital age now – everything’s online, and odds are that that includes your business. These days, even the most long-established company really can’t hope to survive without, at the very least, a personal domain and several social media platforms. So, how does eCommerce marketing increase sales, and is it important?
eCommerce marketing is a concept that has been around since pretty much the invention of the internet, but in recent years, it has become more relevant than ever. Marketing through the internet is not merely the possible key to sending your sales, and thus your business, soaring; it’s an absolute necessity to ensure your survival.
So that’s why, below, I’ve gathered just a couple of examples of how proper use of eCommerce marketing can boost and grow your sales, and thus your business.
Reaching the right crowd.
Target marketing may have been a concept that existed before the internet, but it was never perfected as thoroughly as it has been with the internet.
Not only has the internet come to provide the perfect platform through which to spread the word of your brand and business all across the globe; it’s also allowed you to pin down the exact sort of folks who are looking for companies or services like yours, and market directly to them. Whether by identifying the social media platforms they use, by targeting them with ads based on their search history, or just by encouraging them to sign up for your email updates, proper use of the internet has never done marketing directly to your demographic more easily.
Here’s another thing that’s always existed, but which the internet has made dramatically more relevant. Prominent individuals or groups endorsing specific brands or businesses have still been considered a reliable form of marketing. After all, potential customers are far more likely to make a recommendation like that seriously when it’s from an individual who they already have pre-existing respect for.
And in the era of the internet, when prominent personalities are emerging in the online world frequently, it’s not only tremendously easy to find a leading individual willing to endorse your brand; it’s also a lot easier to be picky about which individual to have done so, and to ensure that said individual is one with sway over your specific target audience.
There are, for most customers, few things more off-putting than the notion of a business or brand that does not care to engage with its customers, consider their input, or listen to their complaints.
This is an issue that the advent of the internet has, in the eyes of many, resolved entirely. Social media platforms, online reviews, live chats, and various other modern developments have allowed brand representatives to engage and talk directly with both past and prospective customers. Questions are answered, and complaints are considered, all in a manner that communicates to the public an image of a brand that recognizes the input of customers to be necessary.
Also, this, in turn, provides old customers with a new reason to continue business with you, and prospective new customers with a reassurance that your brand represents quality.