Digital Marketing & Advertising Services | Michigan

eCommerce Marketing & Advertising Services 2019-01-22T23:18:57+00:00

Website Design & Development Services - Boyer Strategies, Michigan

Get the website that you and your business deserve! A website isn’t meant to just look pretty….it’s meant to serve a purpose, and I will help you define that purpose. From designing a professional looking website to building a platform that serves your customers the best way possible. IĀ have worked with clients throughout a variety of industries and specialize in creating websites that bring in traffic, convert sales, and retain customers. All websites are mobile-friendly, optimized for all devices, and are built securely with the WordPress platform.

eCommerce Marketing & Analytics Services - Boyer Strategies, Michigan

Starting and running an eCommerce company can be overwhelming. There are many moving parts when it comes to building a successful eCommerce website, but I am here to guide you through the necessary steps in creating this success. Not only do I specialize in building the websites to sell your products, but I also assist with optimizing to maximize sales and much more.

My eCommerce Strategies include:

  • Web design and development
  • Analytics and conversion tracking and reporting
  • Customer behavior research and optimization
  • Payment gateway assistance
  • Shipping and logistics consulting
  • SEO & content marketing for organic traffic
  • PPC (pay-per-click) advertising and display retargeting
  • Email marketing campaigns
  • Amazon store optimization and paid advertising management
  • Experience with Amazon, WooCommerce, Magento, Volusion, and Shopify

Google Analytics Consulting - Boyer Strategies, Michigan

Search Engine Optimization (SEO) is a service that takes patience, a well-planned strategy, and expertise. The goal of SEO is to improve your online presence while gaining the majority of your online market share through organic search results. I focus on Google and Bing as the major search engines and stay up to date with all algorithm changes. As an expert, I will create a solid strategy for your website’s SEO plan which will include:

  • On-page optimization (titles, descriptions, images, etc.)
  • Off-page optimization and local reputation strategy
  • Technical improvements for the website
  • Search console and analytics submission and management
  • Backlink and outreach strategy
  • Ongoing content creation and marketing
  • Ongoing competitor and keyword research
  • Easy to understand reporting

Digital Advertising Services - Boyer Strategies, Michigan

A lot of business owners are under the impression that a website can be built and traffic and sales will just automatically flood in. Unfortunately, new websites (and sometimes well-established) do not receive the traffic we hope for. Relying on organic traffic (visitors from search engines) can be a long-term strategy that some business owners do not want to wait for. This is where paid advertising campaigns come into action.

Paid advertising offers an instant and direct solution to gaining qualified traffic to a website. I am well-versed in digital advertising via Google AdWords (PPC and Display), video advertising, social media advertising, and more. Each campaign is built upon a well-planned strategy using the proper customer criteria to insure qualified traffic is received. As anĀ advertising specialist, I will sit down with you to discuss the goals and expectations of the campaigns, as well as the research needed to meet those goals.

All paid advertising services include conversion tracking, in-depth analytics reporting, and eCommerce campaign optimization (if applicable).

Marketing Strategic Planning - Boyer Strategies, Michigan

If you are in need of general marketing and advertising consulting with a more hands-on approach, then I can assist you. From creating full-marketing strategies to advanced digital marketing consulting, I cover a variety of skills. This service is based on hourly meetings and planning.

Business CardsAre you in need of business cards, brochures, and other business identity materials? I have an excellent partnership with a local business that specializes in high-quality design and print services. From business cards to notepads, and custom pens to t-shirts, we’ve got you covered! Our team works right from Traverse City and provides outstanding customer service and products that you will be happy to give to others. Contact me today for a free quote on your next project!